Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:


Number of organisations subscribing to information services


Annual unique monthly visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in
Deloitte Top 200# reached via subscription


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

22 August, 2018

The Deloitte Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

29 August, 2018

The New Zealand Petroleum Club is a forum for upstream oil and gas organisations with interest in operations in New Zealand.

14 November, 2018

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

Company News

13 August, 2018 - 09:51

It is time to act!

 All New Zealand organisations whether in the private or public sector need to understand the impacts of New Zealand transitioning to a lower carbon economy.  This transition has a material impact on future success.  Key stakeholders are very interested to know an organisation’s exposure and want to be comfortable with how well emissions are being...

9 August, 2018 - 08:55

The exciting new position of ‘Customer Manager’ has just become available at Freeman. Drop Neil Wembridge or Matt Freeman an email if you are interested.

7 August, 2018 - 09:42

 As the third year of the Energy Trader Forum kicks off, we’d like to welcome back our Forum Partners NZX, the Gas Industry Company and emsTradepoint.

Thanks to everyone for a successful second year, we hope to continue providing great insights into energy supply, demand, pricing trends and market requirements.

Research & Information

The New Zealand Petroleum Exploration Opportunities (Farm-In) service is a free-to-view website providing a platform for explorers to showcase and market the petroleum exploration permits they are looking to farm-out to the global petroleum exploration community.

The New Zealand Mining Investment Opportunities website is a free-to-view website that provides a platform for the New Zealand minerals sector to showcase and market investment opportunities to the global community.

Results from the 2nd quarter Energy News and ABB New Zealand Electricity Survey are now in. More than 300 respondents completed the six questions, sharing their views and helping us establish whether the electricity sector is ‘all about the people’, or something else.