Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:


Number of organisations subscribing to information services


Annual unique monthly visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in
Deloitte Top 200# reached via subscription


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

8 August, 2018

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

22 August, 2018

The Deloitte Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

29 August, 2018

The New Zealand Petroleum Club is a forum for upstream oil and gas organisations with interest in operations in New Zealand.

Company News

12 July, 2018 - 15:49

Energy News and ABB are again proud to present the Annual New Zealand Electricity Survey in 2018.

Over 300 respondents completed the 2nd quarter survey - ‘Ready for the challenge’. 

The full results are available here.


2 July, 2018 - 15:14

Congratulations to the 2018 Deloitte Energy Excellence Awards finalists. Today’s announcement showcases the high-calibre of people and organisations working within the energy sector.

Chair of the Judging Panel, Elisabeth Welson, says the strength of the entries across all the different award categories made for vigorous discussion around the judging table. “It has been a busy but...

2 July, 2018 - 15:16

The 2018 version of the New Zealand Smart Energy Technology Map is about to be published - pre-order your copy now.

It provides a comprehensive insight into smart energy technologies - including solar PV, advanced meter infrastructure, electric vehicles (EVs), network-scale batteries, rapid EV charging points - and their uptake to-date in New Zealand.

Research & Information

The New Zealand Petroleum Exploration Opportunities (Farm-In) service is a free-to-view website providing a platform for explorers to showcase and market the petroleum exploration permits they are looking to farm-out to the global petroleum exploration community.

The New Zealand Mining Investment Opportunities website is a free-to-view website that provides a platform for the New Zealand minerals sector to showcase and market investment opportunities to the global community.

Results from the 2nd quarter Energy News and ABB New Zealand Electricity Survey are now in. More than 300 respondents completed the six questions, sharing their views and helping us establish whether the electricity sector is ‘all about the people’, or something else.