Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

5 December, 2024

The Energy Trader Forum is an exclusive invite-only event for the energy and carbon trading and energy markets community, held three times a year.

20 March, 2025

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

13 August, 2025

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

Company News

11 November, 2024

Freeman and Brightstar are delighted to announce the release of the full agenda and speaker line up for Downstream 2025. At a time when the energy industry is under great scrutiny, Downstream has been designed to deliver the strategic insights the sector needs to tackle the challenges ahead.

Across three presentation stages and wide range of formats, Downstream will deliver critical analysis around the following key themes:

23 October, 2024

The Energy News, Inside Resources and Capital Letter websites are going through a major upgrade.

The upgraded sites are available as an optional link while we conduct final testing before we move all subscriber traffic over to the new sites.

While the sites feature a refreshed look and feel, you’ll still recognise all the familiar features, as the first stage of the upgrade focuses on improving the...

11 September, 2024

The judging panel for the inaugural New Zealand Roading Industry Rising Star Award has agreed on the finalists for 2024. Following a marathon judging effort, the team settled on four exceptional individuals representing the breadth of talent driving operational excellence and innovation across the roading industry. 

...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.