Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:


Number of organisations subscribing to information services


Annual unique monthly visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in
Deloitte Top 200# reached via subscription


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

13 February, 2020

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

17 March, 2020

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

26 May, 2020

A forum to showcase the New Zealand mining sector to stakeholders, prospective investors and educate and inform the New Zealand mining community.

Company News

27 January, 2020

Freeman Media has acquired legal publication The Capital Letter from Barry Colman.

The sale represents the last publication of Colman's stable to be offloaded. This follows a long career in publishing including previous ownership of The National Business ReviewProperty Press and Waikato Weekender.

The Capital Letter provides court...

09 December, 2019

Great event. Broadened my horizons, said an attendee of Net Zero New Zealand: The Emissions Workshop.

These sentiments were echoed by many on the day and afterwards. The recorded message from Kathleen McLaughlin – Senior Vice President and Chief Sustainability Officer from Walmart set the tone for the day and provided some practical steps and resources to target Scope 3 emissions.

04 November, 2019

Freeman is pleased to announce the appointment of Steve Rotherham as Editor of Energy News.

Steve grew up in Christchurch but has spent most of the last three decades in Australia. He was previously editor of Perth-based (now Energy News Bulletin) and Petroleum Magazine.

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.