Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:

476

Number of organisations subscribing to information services

286,943

Annual unique monthly visits to information services

899,775

Annual page views to information services

4762

Newsletter subscriptions

1565

Annual event tickets sold

588

Other product reach by unique visitor

66,447

Public website visitors

52

Number of companies in
Deloitte Top 200# reached via subscription

1647

Articles written each year

29

Number of government organisations reached via subscription

74

Number of companies in Deloitte Top 200# reached via subscription and events

 

5:24

Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

13 November, 2019

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

4 December, 2019

Designed to provide guidance and information to NZ organisations seeking to manage their emissions profile and take their place in a low-carbon economy.

17 March, 2020

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

Company News

16 October, 2019

Freeman is excited to announce the appointment of Raj Vadlamannati as Research Manager. Raj has previously worked at MBIE in the Data Geologist space before moving to Stats NZ as a Statistical Analyst to broaden his data management and analytical skills.

03 October, 2019

Great news for prospective delegates, we have decided to extend our early bird pricing for the Net Zero New Zealand: The Emissions Workshop.

30 August, 2019

The finalists were showcased and the winners revealed at the 2019 Deloitte Energy Excellence Awards, at the Cordis Auckland, Wednesday 21 August.

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.