Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

24 July, 2024

The Energy Trader Forum is an exclusive invite-only event for the energy and carbon trading and energy markets community, held three times a year.

28 August, 2024

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

17 September, 2024

The Oceania Renewable Power Summit, a new two-day conference and exhibition set in Auckland, New Zealand for renewable electricity generation across Oceania.

Company News

16 July, 2024

Freeman is excited to announce that the Wellington office has moved to Level 4, 85 The Terrace. After 15 years of operating from the Morrison Kent building at 105 The Terrace, it was finally time for the business to find a larger, fit-for-purpose setup. The new space provides an open plan workspace, multiple flexible meeting rooms and a dedicated staff area.

We look forward to many more years of delivering the information, services,...

18 June, 2024

Finalists have been chosen for the 14th New Zealand Energy Excellence Awards.

Entries for 2024 reflected the sector’s priorities for renewable energy development, purpose-led activity, decarbonisation, and ESG.

Judging chair for 2024, Harsharan Singh – operations manager, energy networks & renewables, Ventia – commented on the amazing talent and innovative approaches highlighted in this year’s submissions.

“Year on...

26 April, 2024

Future Roads is running an online procurement workshop as a follow-up to the successful in-person workshop held at last year’s conference and the survey that was conducted.

If you’re in a local government roading team or on the contractor and supply side of roading in New Zealand, this workshop is definitely for you.

It’s being held 14 May from 2pm to 3:45pm, all online.

Speakers include...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.