COVID-19 update - Read our latest update here


Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

3 August, 2020

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

13 August, 2020

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

19 August, 2020

The Deloitte Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

Company News

25 May, 2020

Freeman is now operating under the Alert Level 2 lockdown requirements with the majority of staff back working full-time.

Our publications Energy News, Inside Resources and Capital Letter have continued to report record visitor traffic during all Alert Levels. Thank you to all our subscribers, subjects, sponsors and advertisers for your ongoing support and patience...

29 April, 2020

Freeman is now operating under the Alert Level 3 lockdown requirements with all staff working from home. We are looking forward to (and preparing) for the move down the Alert Levels.

We have actioned a business plan in response to COVID-19.

Our publications Energy News, Inside Resources and Capital Letter have been reporting record visitor traffic...

16 March, 2020

We are closely monitoring the official advice from the Ministry of Health and WHO. If any public health measures with regards public gatherings are needed for this virus, we will advise you immediately. Currently the Ministry recommends no change to public events. Our events are going ahead as planned.

If you are about to attend one of...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.