Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

3 August, 2020

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

13 August, 2020

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

13 October, 2020

A forum to showcase the New Zealand mining sector to stakeholders, prospective investors and educate and inform the New Zealand mining community.

Company News

03 July, 2020

Capital Letter is pleased to announce the addition of Geoff Adlam to its team. Adlam was most recently communications manager and the editor of LawTalk and Law Points at New Zealand Law Society. He has previously worked at legal information services firms Thomson Reuters and Brookers. Adlam has a Bachelor of Laws from Victoria University and was admitted as a barrister and solicitor in 1991....

25 June, 2020

In response to the uncertainty around running large events safely, we can now confirm that the Deloitte Energy Excellence Awards scheduled for this August have been postponed to Wednesday 10 March 2021.

We are confident and excited about delivering an in-person event in 2021.

With the extended lead-in time and revised deadlines, now is a great time to tell your story about how...

11 June, 2020

Freeman is now operating under the Alert Level 1, with all staff back working full-time.

Our publications Energy News, Inside Resources and Capital Letter have reported record visitor traffic during all Alert Levels. Thank you to all our subscribers, subjects, sponsors and advertisers for your ongoing support and patience during this period. Demand continues...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.