Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

5 March, 2024

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

21 March, 2024

The Energy Trader Forum is an exclusive invite-only event for the energy and carbon trading and energy markets community, held three times a year.

27 March, 2024

The Energy Resources Taranaki Forum is an invite-only energy sector information sharing forum that runs three times a year, one in New Plymouth and two online.

Company News

07 February, 2024

We are pleased to announce entries for the 2024 New Zealand Energy Excellence Awards are now open. Request your entry forms and more information here.

The awards ceremony will take place at the Cordis, Auckland on Wednesday 28 August 2024. Entries are open to organisations and individuals in the energy sector, including energy retailers, large energy users, and community initiatives....

08 November, 2023

Roading sector leaders and professionals are in Hamilton this week (8-9 November), for the second annual Future Roads two-day conference.

Infrastructure New Zealand chief executive Nick Leggett will provide a keynote address titled Smarter roading solutions and their role in a more dynamic infrastructure.

09 August, 2023

The programme and speaker line-up for the 2023 Future Roads conference is now available here.

The theme for 2023 is Building Resilience into your Roading Network, with presentations on procurement, materials, technology, leadership and strategy, and new for 2023, Smart Traffic Signal Technologies and Control Centres. There are also project updates...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.