Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:


Number of organisations subscribing to information services


Annual unique monthly visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in
Deloitte Top 200# reached via subscription


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

14 February, 2019

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

27 February, 2019

The New Zealand Petroleum Club is a forum for upstream oil and gas organisations with interest in operations in New Zealand.

5 March, 2019

The Downstream strategic forum is the New Zealand premier event for everyone involved directly or indirectly in the downstream energy industry.

Company News

16 January, 2019

Our research team is hard at work updating the New Zealand Energy Infrastructure Map with the latest generation data and new asset information.

To find out when the latest edition is available sign up for updates by entering your email address and hitting subscribe here


16 January, 2019

Freeman is seeking an Events Co-ordinator to help deliver its premier industry-facing events.

We are looking for a candidate who is highly organised, able to manage changing priorities, and thrive under pressure. Attention-to-detail is key as is an eye for perfection. This is much more than just an events role, you will need to show an interest in learning about the sectors we work with...

16 January, 2019

Entries are now open for the 2019 Minerals Sector Awards.

The national awards that recognise, reward, and celebrate excellence within the minerals and mining sector. This includes coal, gold, iron sands, industrial minerals, aggregates and a range of other minerals. 2019 will mark the second annual celebration of excellence within the extractives sector and introduces new categories....

Research & Information

New Zealand Power Stations is a comprehensive eBook containing information on more than 200 of the country’s electricity generating assets, including operating, consented and planned stations.

The New Zealand Petroleum Exploration Opportunities (Farm-In) service is a free-to-view website providing a platform for explorers to showcase and market the petroleum exploration permits they are looking to farm-out to the global petroleum exploration community.

The New Zealand Mining Investment Opportunities website is a free-to-view website that provides a platform for the New Zealand minerals sector to showcase and market investment opportunities to the global community.

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.