Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

29 June, 2022

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

11 August, 2022

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

7 November, 2022

Future Roads is the premier event for the New Zealand roading industry, bringing together road owners, influencers and decision makers.

Company News

14 March, 2022

Freeman is pleased to announce a new conference for the roading sector - Future Roads.

The two-day large-format conference, exhibition and industry dinner will run 7-8 November at Claudelands Events Centre in Hamilton.

Key content themes will be: Leadership; Strategy; Technology; Materials; Procurement; Regulation.

Minister of Transport Michael Wood is endorsing the event and providing a Ministerial Address on day one....

23 December, 2021

Freeman is pleased to announce two new hires commencing January 2022.

Maria Pirela joins the company in the position of Subscriptions Co-ordinator working on Capital Letter. This new role will work alongside Rob Smith and takes the Capital Letter subscriptions team to two. Maria previously worked as a Communications Manager at the New Zealand Law Society.

Bernie Napp rejoins Freeman as editor of Inside Resources. Bernie was...

16 November, 2021

Freeman and Brightstar are excited to announce the agenda and speaker line up for Downstream 2022, the annual strategic forum for New Zealand’s energy sector. With the help of this year’s advisors, we have developed a relevant and exciting programme that will challenge, excite, and enthuse delegates....

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.