Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

13 October, 2020

A forum to showcase the New Zealand mining sector to stakeholders, prospective investors and educate and inform the New Zealand mining community.

12 November, 2020

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

2 December, 2020

Designed to provide guidance and information to NZ organisations seeking to manage their emissions profile and take their place in a low-carbon economy.

Company News

25 September, 2020

The organisers of Minerals Forum, Straterra and Freeman, have made the decision to proceed with an in-person conference in Hamilton next month.

Organiser Matt Freeman says that in light of the Government’s announcement and after careful consideration and consultation with the Forum’s key sponsors and stakeholders, the decision was made to proceed in-person.

“There is no doubt our...

06 August, 2020

A big thank you to all the sponsors, supporters, speakers and delegates who worked with us to make Downstream 2020 a success.

It was a packed two days of valuable discussions on topics including the future outlook for energy supply and security, immediate challenges including the planned closure of Tiwai Point, and the scale-up of programmes to reduce energy hardship.

For those...

14 July, 2020

An opportunity has opened for an experienced journalist to work on Energy News - a web-based news and information service covering the electricity, liquid fuels, and oil and gas sectors.

Over the past decade-plus Energy News has become the most respected source of information in the energy sector.

To win this role you will need to be confident interviewing...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.