Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

2 December, 2020

Designed to provide guidance and information to NZ organisations seeking to manage their emissions profile and take their place in a low-carbon economy.

11 February, 2021

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

10 March, 2021

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

Company News

12 November, 2020

The 2020 Energy News and GE Digital Electricity Survey launched today. The survey is an opportunity to shed light on the sector’s collective opinion on topics important to the electricity industry. This year marks nine years since the survey’s inception, and it is now a key source of industry insight. 

New for this year is a question that will allow the organisers to produce a forward...

06 November, 2020

Net Zero New Zealand: The Emissions Workshop's programme for 2020 has been confirmed. Join us online, Wednesday December 2 for a day of inspiration, connection and practical advice on accelerating your journey towards a low-emissions future.

If you are in a position of governance, leadership or are responsible for emissions-reduction within a public or private organisation, then this...

02 November, 2020

We are excited to announce a new speaker for the next Energy Trader Forum, running in-person in Wellington on November 12, to discuss the challenges and opportunities of a transport electrification initiative.

Elizabeth YeamanManaging Director for retyna, will discuss the design and infrastructure options explored to deliver a fully electric, zero emission...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.