Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Read more

Upcoming Events

10 February, 2022

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

29 March, 2022

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

29 June, 2022

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

Company News

23 December, 2021

Freeman is pleased to announce two new hires commencing January 2022.

Maria Pirela joins the company in the position of Subscriptions Co-ordinator working on Capital Letter. This new role will work alongside Rob Smith and takes the Capital Letter subscriptions team to two. Maria previously worked as a Communications Manager at the New Zealand Law Society.

Bernie Napp rejoins Freeman as editor of Inside Resources. Bernie was...

16 November, 2021

Freeman and Brightstar are excited to announce the agenda and speaker line up for Downstream 2022, the annual strategic forum for New Zealand’s energy sector. With the help of this year’s advisors, we have developed a relevant and exciting programme that will challenge, excite, and enthuse delegates....

29 October, 2021

Freeman Media has acquired The Judgments Unlimited Express.
 
‘The Express’ is a weekly legal newsletter producing in-brief case summaries of all judgments from the Supreme Court, Court of Appeal, and High Court.
 
Former long-serving Capital Letter editor Penny Pepperell has been the driving force behind The Express. “I originally started The Express in 1994 as a sideline to Jack Hodder's judgment service that was...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.