Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

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Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:

476

Number of organisations subscribing to information services

286,943

Annual unique monthly visits to information services

899,775

Annual page views to information services

4762

Newsletter subscriptions

1565

Annual event tickets sold

588

Other product reach by unique visitor

66,447

Public website visitors

52

Number of companies in
Deloitte Top 200# reached via subscription

1647

Articles written each year

29

Number of government organisations reached via subscription

74

Number of companies in Deloitte Top 200# reached via subscription and events

 

5:24

Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

17 March, 2020

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

26 May, 2020

A forum to showcase the New Zealand mining sector to stakeholders, prospective investors and educate and inform the New Zealand mining community.

Company News

09 December, 2019

Great event. Broadened my horizons, said an attendee of Net Zero New Zealand: The Emissions Workshop.

These sentiments were echoed by many on the day and afterwards. The recorded message from Kathleen McLaughlin – Senior Vice President and Chief Sustainability Officer from Walmart set the tone for the day and provided some practical steps and resources to target Scope 3 emissions.

...
04 November, 2019

Freeman is pleased to announce the appointment of Steve Rotherham as Editor of Energy News.

Steve grew up in Christchurch but has spent most of the last three decades in Australia. He was previously editor of Perth-based PetroleumNews.net (now Energy News Bulletin) and Petroleum Magazine.

16 October, 2019

Freeman is excited to announce the appointment of Raj Vadlamannati as Research Manager. Raj has previously worked at MBIE in the Data Geologist space before moving to Stats NZ as a Statistical Analyst to broaden his data management and analytical skills.

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.