Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

24 July, 2024

The Energy Trader Forum is an exclusive invite-only event for the energy and carbon trading and energy markets community, held three times a year.

28 August, 2024

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

17 September, 2024

The Oceania Renewable Power Summit, a new two-day conference and exhibition set in Auckland, New Zealand for renewable electricity generation across Oceania.

Company News

18 June, 2024

Finalists have been chosen for the 14th New Zealand Energy Excellence Awards.

Entries for 2024 reflected the sector’s priorities for renewable energy development, purpose-led activity, decarbonisation, and ESG.

Judging chair for 2024, Harsharan Singh – operations manager, energy networks & renewables, Ventia – commented on the amazing talent and innovative approaches highlighted in this year’s submissions.

“Year on...

26 April, 2024

Future Roads is running an online procurement workshop as a follow-up to the successful in-person workshop held at last year’s conference and the survey that was conducted.

If you’re in a local government roading team or on the contractor and supply side of roading in New Zealand, this workshop is definitely for you.

It’s being held 14 May from 2pm to 3:45pm, all online.

Speakers include...

07 February, 2024

We are pleased to announce entries for the 2024 New Zealand Energy Excellence Awards are now open. Request your entry forms and more information here.

The awards ceremony will take place at the Cordis, Auckland on Wednesday 28 August 2024. Entries are open to organisations and individuals in the energy sector, including energy retailers, large energy users, and community initiatives....

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.