Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:

476

Number of organisations subscribing to information services

286,943

Annual unique monthly visits to information services

899,775

Annual page views to information services

4762

Newsletter subscriptions

1565

Annual event tickets sold

588

Other product reach by unique visitor

66,447

Public website visitors

52

Number of companies in
Deloitte Top 200# reached via subscription

1647

Articles written each year

29

Number of government organisations reached via subscription

74

Number of companies in Deloitte Top 200# reached via subscription and events

 

5:24

Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

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Upcoming Events

9 May, 2019

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

22 May, 2019

The New Zealand Petroleum Club is a forum for upstream oil and gas organisations with interest in operations in New Zealand.

27 May, 2019

A forum to showcase the New Zealand mining sector to stakeholders, prospective investors and educate and inform the New Zealand mining community.

Company News

07 May, 2019

 

Looking to work in a small, multi-disciplinary, high-energy business in Wellington? Look no further. We are a business that provides industry information and events for the energy and extractives sectors and a whole lot more. We are sadly saying goodbye to some amazing people, who have decided to leave our cool little capital.

So, we are currently seeking to fill the following...

01 May, 2019

If you have started your Deloitte Energy Excellence Awards entry or are still thinking about it, our judges' top tips webinar will help your entry stand out.

Thank you to the following presenters:

  • David Morgan - Partner, Deloitte
  • Mike Cockin - Senior Marketing Advisor, Deloitte
  • Elisabeth Welson...
09 April, 2019

We asked the sector what they thought about decarbonisation and they let us know. Results from Part One of the Energy News and ABB New Zealand Electricity Survey are now available to view.

A big thanks to everyone who took the time to complete the survey, and to Eagle Technology for providing their support. Part Two will go live in June. Review the results now.

...

Research & Information

New Zealand Power Stations is a comprehensive eBook containing information on more than 200 of the country’s electricity generating assets, including operating, consented and planned stations.

The New Zealand Petroleum Exploration Opportunities (Farm-In) service is a free-to-view website providing a platform for explorers to showcase and market the petroleum exploration permits they are looking to farm-out to the global petroleum exploration community.

The New Zealand Mining Investment Opportunities website is a free-to-view website that provides a platform for the New Zealand minerals sector to showcase and market investment opportunities to the global community.

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.