Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Read more

Upcoming Events

17 November, 2021

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

2 December, 2021

Designed to provide guidance and information to NZ organisations seeking to manage their emissions profile and take their place in a low-carbon economy.

29 March, 2022

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

Company News

14 October, 2021

The 2021 Energy News and GE Digital Electricity Survey is open and has some important questions to get the sectors’ view on.

Survey convenor Irwin Munro says now is the perfect time to stop for a few minutes and provide your views on the challenges and opportunities facing the electricity sector currently. Following feedback from 2020 survey respondents the format of several questions has been changed.

“The sector was really keen to provide personal views last year and...

23 August, 2021

LawFest Demo Day took place virtually on 11 August. More than 350 people registered for this new free event showcasing organisations providing legal technology solutions. Virtual attendees could learn who these legal tech organisations are, what they do and see a demonstration of their solutions.

Freeman, in collaboration with several notable legal firms, worked with Mediasol video services to produce a short demo video for Capital Letter, that efficiently highlights the key...

06 May, 2021

Genesis, Open Country Dairy, OMV New Zealand, Fonterra and Nature’s Flame, Methanex, The Lines Company, MainPower, Juliet Oliver of Todd Energy, and Flick Electric Co. were the winners of the 2021 New Zealand Energy Excellence Awards, announced Wednesday evening, 5 May. Over 560 people from the energy sector came together in Wellington at an event attended by the Minister of Energy and Resources, Hon Dr Megan Woods. 

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.