Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Read more

Upcoming Events

10 March, 2021

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

29 March, 2021

Downstream is New Zealand's premier event for everyone involved directly or indirectly in the downstream energy industry.  

6 May, 2021

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

Company News

16 February, 2021

Energy News and GE Digital are delighted to announce the results of the New Zealand Electricity Survey 2020. In 2018 and 2019 we used multiple surveys throughout the year to drill down on specific issues. However, given the challenges and distractions experienced in 2020, we decided to return to a single survey format for the ninth edition.

Click here to be...

23 December, 2020

What a year. Thank you to all our customers, subjects, staff, contractors and broader stakeholders for your support in 2020.

Our office will be closed from today opening back up on the 18th January. Energy News will start publishing again from 6th January.

Now, it's time to take a break. Shut off and spend time with your loved ones. And, as always, our team will be back, re-charged and ready to go in a few weeks.

Kia kaha, travel safe and most of all, Merry Christmas!...

18 December, 2020

Like many organisations, we've had an interesting year. The addition of publication Capital Letter to the stable has provided a nice growth platform.

We now have a number of positions we are seeking to fill in the new year across journalism, events management, administration and sales. If you know someone who may be interested please view the job ads below:

Subscription Manager

The Subscriptions Manager position is a strategic role that has...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.