Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

12 June, 2024

The Energy Resources Taranaki Forum is an invite-only energy sector information sharing forum that runs three times a year, one in New Plymouth and two online.

24 July, 2024

The Energy Trader Forum is an exclusive invite-only event for the energy and carbon trading and energy markets community, held three times a year.

28 August, 2024

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

Company News

07 February, 2024

We are pleased to announce entries for the 2024 New Zealand Energy Excellence Awards are now open. Request your entry forms and more information here.

The awards ceremony will take place at the Cordis, Auckland on Wednesday 28 August 2024. Entries are open to organisations and individuals in the energy sector, including energy retailers, large energy users, and community initiatives....

08 November, 2023

Roading sector leaders and professionals are in Hamilton this week (8-9 November), for the second annual Future Roads two-day conference.

Infrastructure New Zealand chief executive Nick Leggett will provide a keynote address titled Smarter roading solutions and their role in a more dynamic infrastructure.

09 August, 2023

The programme and speaker line-up for the 2023 Future Roads conference is now available here.

The theme for 2023 is Building Resilience into your Roading Network, with presentations on procurement, materials, technology, leadership and strategy, and new for 2023, Smart Traffic Signal Technologies and Control Centres. There are also project updates...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.