Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:


Number of organisations subscribing to information services


Annual unique visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in Deloitte Top 200# reached via subscription 


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

5 May, 2021

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

6 May, 2021

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

Company News

04 March, 2021

We regret to advise the New Zealand Energy Excellence Awards will not take place next week and have been rescheduled to 5 May, to be held at TSB Arena in Wellington.

We are taking a cautious approach to protect all attendees. Due to the lead time for preparations to run such a large event and even with a theoretical possibility of Level 1 in Auckland, we concluded that we cannot run the event on 10 March in Auckland.

We also decided to move the...

16 February, 2021

Energy News and GE Digital are delighted to announce the results of the New Zealand Electricity Survey 2020. In 2018 and 2019 we used multiple surveys throughout the year to drill down on specific issues. However, given the challenges and distractions experienced in 2020, we decided to return to a single survey format for the ninth edition.

Click here to be...

23 December, 2020

What a year. Thank you to all our customers, subjects, staff, contractors and broader stakeholders for your support in 2020.

Our office will be closed from today opening back up on the 18th January. Energy News will start publishing again from 6th January.

Now, it's time to take a break. Shut off and spend time with your loved ones. And, as always, our team will be back, re-charged and ready to go in a few weeks.

Kia kaha, travel safe and most of all, Merry Christmas!...

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.