Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman's primary audience captures the New Zealand energy, resources, mining and quarrying industries. Sub sectors of these industries include electricity, oil and gas, transport fuels, renewable energy, energy efficiency, carbon, coal, gold, ironsands, roading, contracting, concrete and cement.

Within these key industries Freeman reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level. Its secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors. Its tertiary audience rounds out its penetration across New Zealand’s top 200 organisations through its large energy user and company director audience.

Key metrics*:


Number of organisations subscribing to information services


Annual unique monthly visits to information services


Annual page views to information services


Newsletter subscriptions


Annual event tickets sold


Other product reach by unique visitor


Public website visitors


Number of companies in
Deloitte Top 200# reached via subscription


Articles written each year


Number of government organisations reached via subscription


Number of companies in Deloitte Top 200# reached via subscription and events



Average minutes per visit on information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time on site per reader of well over four minutes and pages per visit average of over three.

Read more

Upcoming Events

14 November, 2018

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

21 November, 2018

The New Zealand Petroleum Club is a forum for upstream oil and gas organisations with interest in operations in New Zealand.

5 December, 2018

Designed to provide guidance and information to organisations seeking to manage their emissions profile and take their place in a low-carbon economy.

Company News

10 October, 2018 - 11:07

This instalment quizzed the sector on what it thought of energy-related initiatives announced by the Government one year into its term.

Thanks to everyone who took the time to complete the survey.

Click here to download the results.

Congratulations to Andrew...

3 September, 2018 - 11:05

The rules have changed – policy and regulation

Quarter three Energy News and ABB New Zealand Electricity Survey is now live!

The rules have changed...

This quarter’s survey asks the sector what it thinks of energy-related initiatives announced by the Government one year into its term.


28 August, 2018 - 09:55

All official photos taken at the Deloitte Energy Excellence Awards are now available to view and order here:

Research & Information

The New Zealand Petroleum Exploration Opportunities (Farm-In) service is a free-to-view website providing a platform for explorers to showcase and market the petroleum exploration permits they are looking to farm-out to the global petroleum exploration community.

The New Zealand Mining Investment Opportunities website is a free-to-view website that provides a platform for the New Zealand minerals sector to showcase and market investment opportunities to the global community.

Results from the 2nd quarter Energy News and ABB New Zealand Electricity Survey are now in. More than 300 respondents completed the six questions, sharing their views and helping us establish whether the electricity sector is ‘all about the people’, or something else.