Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

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Upcoming Events

29 June, 2022

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

11 August, 2022

The Energy Trader Forum is an exclusive invite-only event for the energy trading and energy markets community.

7 November, 2022

Future Roads is the premier event for the New Zealand roading industry, bringing together road owners, influencers and decision makers.

Company News

04 July, 2022

The Future Roads conference programme and speaker line-up for Future Roads is now available.

The programme will be updated and refined as we progress closer to the conference in November.

The conference is progressing very well with early registrations and strong sponsorship sales so we are expecting a sizeable attendance.

...

10 June, 2022

This year, Energy News and Octopus Energy have joined forces to deliver the 2022 KrakenFlex Electricity Survey.
 
The annual electricity survey, now in its eleventh year, offers a unique opportunity to poll the electricity sector on specific topics, to derive meaningful insights from the results.

Stand by for the survey release early Q3.

25 May, 2022

Registrations for the 2022 New Zealand Energy Excellence Awards have already exceeded last year's. And while we haven’t reached capacity at the venue yet, we encourage potential attendees to secure a table sooner rather than later, to avoid disappointment. It’s going to be a fabulous night of celebration and networking.

Research & Information

In today’s information society, a prompt and accurate flow of information is critical for decision-making at all levels. Expert opinions, research and accepted methodologies are well tested and complemented by surveys. Increasingly the digital age is making tools like surveys a vital part of any decision-making process.